OUR
STRATEGY
Our
vertically integrated business model remains at the heart of CPC s strategy for success
By
optimizing the control of each and every step in the supply chain, CPC maximizes profits while
minimizing costs. CPC
is unique among poultry producers in Egypt, with an adept integration of grandparents, parents,
hatcheries, broilers, processing, feed, marketing, and distribution
This
business model also has the added advantage of insulating CPC from cyclical downturns in
market sub sectors, with stronger divisions compensating for exposure to downturns, as
demonstrated by the historical stability of CPC balance sheets
Brand Recognition
CPC
s unparalleled brand recognition and market share are the result of long term, effective
marketing coupled with high quality underlying fundamentals congruent with our larger strategic
vision. In line with our commitment to vertical integration, CPC has maintained its place as the sole agent for Hubbard and Arbor Acres grandparents, and the first in Egypt to introduce this technology to the wider market